Erick Calderon, known as Snowfro, is an artist, entrepreneur, and founder based in Houston. Snowfro’s artistic career would begin after experiencing Amon Tobin’s ISAM visuals during Coachella 2012 where he was fascinated with the projection mapping used to create unimaginable large-scale visuals. Snowfro began experimenting with the code-based medium himself, creating generative visuals he’d share with friends and local DJs. The transition to bringing generative art to the blockchain would eventually be inspired when Snowfro came across CryptoPunks in 2017, where he began to realize the enormous creative potential of combining procedural systems with the blockchain and began developing Art Blocks. Art Blocks introduced the iconic concept of unique hash-based 1/1 artworks created by an on-chain algorithm, allowing for an infinite number of unique variations. Snowfro is a tireless advocate of NFTs as a technology and dedicated to elevating generative art as a medium of expression within the contemporary art world. He’s also renowned for his genesis long-form generative project Chromie Squiggles, which has become a staple series in the generative art community. Before his digital presence, Snowfro practiced a wide-range of mediums such as ceramics, sculpture, 3D printing, and video projections.