Inventing a whole world, with its places, histories, rules and inhabitants, as the setting or substance of a work. Artists increasingly build persistent worlds with game engines and AI.
At the heart of art and technology is worldbuilding: auditory, visual, conceptual, social, cultural, ecological.
john gerrard, john gerrard on Ecology, Technology & Power
From a behavior standpoint, it allows you to spend a long time in a world and interact with it on a level where you're not just watching, like a film. You’re actually inside it and can interact and change things. That is essentially experience. So it pushes the boundaries of what experience and worldbuilding can be.
Keiken, Keiken on the Worldbuilding Lens