Marcelo Soria-Rodriguez is an artist, strategist and advocate of digital and data literacy. He is interested in expanding the total cognitive space of every activity, exploring the role of technological advances in society and researching the implications of releasing new pseudo-intelligent species in society. Soria-Rodriguez's art focuses on the boundaries of machine emotions and human-machine relationships. Before releasing critically acclaimed generative art collections, he was in charge of the Data & Analytics department at BBVA. He also co-founded a data literacy movement (Databeers). With a background in financial corporations and startups, Soria-Rodriguez approaches the subject of humans and machines through the same lens as his previous work: He seeks new perspectives on minds, feelings and lives.