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Max Bense's theory, set out in the 1960s, that aesthetic structure can be described with mathematics and information theory and therefore produced by rules. It was the intellectual foundation of the Stuttgart school of computer art.
It was first used by Max Bense at the opening of the first exhibition of computer art at his institute in Stuttgart. The 5th of February, 1965. There and then, he coined that term. In the form of Generative Aesthetics.
Frieder Nake, Frieder Nake on “Machinic” Miracles
And it seemed obvious to us, the small group of generative photographers, indeed necessary, to link the specific competence of an apparatus-based, scientifically grounded medium such as photography with the new ideas of generative aesthetics—to pursue new, independent paths.
Gottfried Jäger, Gottfried Jäger on a New Kind of Being