The idea that human attention is a scarce resource that platforms compete to capture and sell.
Rage bait isn’t an anomaly, it’s a core feature of an attention economy where outrage travels fastest.
Eva and Franco Mattes, Eva and Franco Mattes on Mega Eliza
There was something really interesting happening in the '60s and '70s around the attention economy—thinking about the advent of technology, globalization, all of that. The basic idea was that in an information age, human attention becomes a scarce and therefore valuable resource.