Before opening the gallery, I had collected art for many years. I got to know the system from the inside-out and I was not happy with how galleries treated artists and collectors, particularly the art market's opacity and unfair valuations of work. Talking to several artists, I learned that many were underpaid. By opening Kate Vass Galerie, I wanted to prove that galleries could treat artists fairly with transparency.
Kate Vass, Kate Vass on Rethinking Art Collecting
In 2017, I established the Kate Vass Galerie in Zurich, focusing on presenting a generative art program. The following year, the gallery intensified its emphasis on emerging new media.
Kate Vass, Kate Vass on Rethinking Art Collecting