William Morris (1834–1896) was a textile designer, artist, writer, printer.
And then William Morris took the stand against poorly made manufactured goods, which again he encountered for the first time at the World's Fair in 1851.
Peter Bauman, Kate Vass on the Modern Era, 1850–1940s
William Morris started using some of these. He was using natural forms, but he was also using them in a grid like Islamic geometric art.
Peter Bauman, Marius Watz on Pre-Modern Generative Art