The Responsive Eye in 1965 at the Museum of Modern Art played an important role in showcasing Op and Kinetic Art.
Casey Reas, Casey Reas on the History of Generative Art - Part 1
I thought it was interesting that the curator of The Responsive Eye said in the catalog, "None of the artists follow systems or rules. Rather, they discover inherent laws through the creative process," implying that this is not a systems-based art.
Peter Bauman, Electric Op: Cory Arcangel, JODI, LoVid, Lozano-Hemmer