Macromedia

The assumption that companies like Macromedia and Adobe made in the mid-90s was that the kinds of tools artists would want to create with would be premade assets like images and videos. They assumed we would need control of ready-made shapes like circles, ellipses and fonts.

Golan Levin, Golan Levin on the Potentiality of Blobs

Macromedia Director allowed people really quickly do some animations by dragging and dropping without knowing how to code, and then you could enter the next level by actually writing code.

LIA, 1990s Net Art: Auriea Harvey, Joshua Davis, LIA, Draves