John Maeda is an American technologist and product experience leader who bridges business, engineering and design through inclusive work.

In the 90s, I referred to my work as “reactive” rather than “interactive” in response to the art technology world at the time. My point was that the pieces I made were like living graphical systems that would always respond in real-time and “react” to the user.
John Maeda, John Maeda on Computational Evolution
John Maeda, who was the director of the Aesthetics and Computation Group, first released Design by Numbers, I think in 1999. And he was the author and engineer of the first version. And his vision for that was to make coding accessible.
Casey Reas, 2000s Tooling Era: Casey Reas, Golan Levin, Christiane Paul