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Gilles Deleuze (1925–1995) was a French philosopher.
In the spirit of Gilles Deleuze’s war machines or Reza Negarestani's Cyclonopedia—which posits oil as an intelligence that instrumentalizes us—you could also argue that the platform and attention economy decision to put data above all else is ostensibly choreographing humans to produce more of it for some unknown goal.
Mat Dryhurst, Mat Dryhurst on Becoming Infinite